Wednesday, April 14, 2004

How not to run a radio network

Air America Radio is bouncing checks after only two weeks on the air? They're renting time on someone else's station? Troublesome. Maybe I'm "old-school" when it comes to radio, but to me the call letters and frequency are important things about radio, and for that reason I think renting someone else's time is a bad idea. It says two things to me, that they believe the listeners will follow them anywhere, and that they don't want a bunch of damn radio stations to unload when the whole thing goes kaput. Yeah, the 2000 people in each major city who really care will keep up and follow the programming. What about the person that's pissed about something Rush just said and decides to check out what the other guys are saying? Good luck. And that's why it won't be a success.


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