The Casino Era of Business

Casinos have, for a long time, known who the winners and losers are, and try to entice both of them to keep spending money. Free drinks to people at the tables, room upgrades to winners to keep them playing and free dinners to the losers so they come back next time they get the itch.

The strategy has infiltrated marketing and retail, and it won't be long before it becomes possible to target retail pricing to the individual in all but the smallest environments. Are you a "good" customer? Then you get the good pricing.